The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi
Todd is a keynote speaker, workshop leader and trainer as Principal and Founder of Sales Melon.
Up until last year, he spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer, turning it into Illinois’ fastest growing tech company.
Prior to that, he held leadership roles with 3 other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com.
And, interesting fact – he can ride a unicycle and juggle!!
Listen to the Interview:
Goals by Brian Tracy
Pre-Suasion by Robert B. Cialdini
Thrive By Design by Don Rheem
Do Better Work by Max Yoder
Authenticity by James Gilmore & Joseph Pine
Descartes’ Error and The Strange Order of Things by Antonio Damasio
Buyology by Martin Lindstrom
Into the Magic Shop by James R. Doty MD
I Feel You by Cris Beam
The YES Brain by Daniel Siegel and Tina Bryson
Absolute Value by Itamar Simonson & Emanuel Rosen
Supreme Influence by Niurka
Activate Your Brain by Scott G. Halford
Who’s in Charge? By Michael S. Gazzaniga
The Man Who Mistook His Wife For A Hat by Oliver Sacks
The Knowledge Illusion by Steven Sloman & Philip Fernbach
The Buying Brain by A.K. Pradeep
Extreme Trust by Don Peppers & Martha Rogers
Brainfluence by Roger Dooley
A Field Guide to Lies by Daniel Levitin
Tell the Truth by Sue Unerman & Jonathan Baskin
Quirk by Hannah Holmes
Annoying by Joe Palca & Flora Lichtman
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