The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey
Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, and writer he is also the author of Marketing Automation for Dummies and keynotes at conferences around the world.
In addition to his books, Mathew continues to write for AdAge, Brand Quarterly, VentureBeat, Forbes, The Observer, The Economist, and others.
When not behind a podium or sifting through data, he routinely works with the world’s largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.
And interesting fact, he’s a hardcore outdoor adventure guy.
Listen to the Interview:
Growth IQ by Tiffani Bova Marketing Book Podcast interview
Buyer Personas by Adele Revallas Marketing Book Podcast interview
The Medium is the Message by Marshall McLuhan, Quentin Fiore, Shepard Fairey
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