"The Content Entrepreneur" by Joe Pulizzi and Friends

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends

About the Book

From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on how to build a content business.

In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.

The Content Entrepreneur walks you through the entire content creation process, showing you how to:

Start and set up your content business
How to choose your content niche and platform
Which technology to choose (including leveraging AI)
Strategies to build and keep a loyal audience
How to repurpose your content
Create a marketing plan for the long run
Generate multiple forms of revenue
Plan for long-term growth
Set the right goals for your business and family situation

This comprehensive guide includes over 40 chapters from 33 of the world’s leading content experts ranging from audience building to revenue generation. The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you’ve always dreamed of.

About the Author

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune magazine.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.

He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.

And, interesting fact – he is now a member of a VERY exclusive club – The Marketing Book Podcast 7-Timers Club!

Listen to the Interview…

Links…

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends
Joe Pulizzi (LinkedIn)
The Tilt
Content Entrepreneur Expo
The Orange Effect Foundation
The Most Amazing Marketing Book Ever by Mark Schaefer & Friends (Marketing Book Podcast interview)
Mr. Beast (YouTube)
Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo (Marketing Book Podcast interview)
Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer (Marketing Book Podcast interview)
MOO (custom online business printing & design)
Read Write Own: Building the Next Era of the Internet by Chris Dixon
Gary Vaynerchuk Vee Friends
Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose (Marketing Book Podcast interview)
The Social Shift: The Road Back to Community by Katie Brinkley
Going Infinite: The Rise and Fall of a New Tycoon by Michael Lewis
Charlie Hustle: The Rise and Fall of Pete Rose, and the Last Glory Days of Baseball by Keith O’Brien

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.