marketing book podcast

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann

simply put ben guttman

About the Book

How do you break through the noise?

Why do some messages work when others don’t?

Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change – when others don’t?

The answer is simple. Literally.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity.

But the problem is, simple is hard work.

Our brains are programmed to complicate.

Our world incentivizes more, more, more.

It takes deliberate, intentional effort to communicate in a way that seems effortless.

In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.

With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work.

About the Author

Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.

Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.

Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator!

senator schumer

Listen to the Interview…


Click here to download the start of Simply Put, for free

simply put free chapter


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

Don’t know how to leave an iTunes review? It’s easy – click here for simple instructions


Subscribe to the weekly Marketing Book Podcast newsletter

* indicates required

Subscribe to the weekly Marketing Book Podcast newsletter

* indicates required

Share This Post

More To Explore