Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon
About the Book
Are you struggling to create memorable and valuable experiences for your customers?
Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon.
In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience.
Inside this book, you’ll:
- Discover how to create life-changing experiences that leave a lasting impact on your audience.
- Learn how to minimize five common negative forces that can detract from any event.
- Find out how to craft meaningful moments tailored to any audience you are targeting.
- Master the event planning strategies and actions that make the greatest impact.
- Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired.
With Unforgettable, you will learn how to create life-changing experiences that will leave a lasting impact on your audience.
Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner, Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.
Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable.
Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted.
With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences, anyone can design a memorable and valuable experience for customers.
Don’t settle for average events that leave your audience feeling bored and uninspired. Use Unforgettable to create experiences that are life-changing and unforgettable, while minimizing negative forces and crafting meaningful moments for each audience served.
About the Author
Have you ever experienced an event that was so incredible it felt like time had stopped?
With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately-held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents.
Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.”
And, interesting fact – he is a divinity school graduate and a jazz saxophonist!
Listen to the Interview…
- Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon (Amazon)
- Phil Mershon (website)
- Receive a FREE ‘Unforgettable’ Bonus Chapter delivered directly to your inbox
- Phil Mershon (LinkedIn)
- Phil Mershon (Twitter)
- Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff (Marketing Book Podcast interview)
- The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip and Dan Heath
- Harnessing Serendipity: Collaboration Artists, Conveners and Connectors by David Adler, James Cornehlsen, and Andrew Frothingham
- Find Your Yellow Tux: How to Be Successful by Standing Out by Jesse Cole (Marketing Book Podcast interview)
- Fans First: Change The Game, Break The Rules & Create An Unforgettable Experience by Jesse Cole (Marketing Book Podcast interview)
- “Marketing Myopia” by Theodore Levitt (Harvard Business Review)
- Banana Ball: The Unbelievably True Story of the Savannah Bananas by Jesse Cole
- The Thought Leaders Practice by Matt Church, Peter Cook, and Scott Stein
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