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Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli

About the Author

Franziska Iseli is an entrepreneur and the co-founder of Basic Bananas, the Business Hood, The Data People, and Ocean Lovers. She’s a marketing and brand strategist, adventurer and speaker. She’s a board member at the global Entrepreneurs Organization and also sits on the UN subcommittee to support the UN’s Sustainable Development Goals through entrepreneurship.

She is the co-author of two best-selling books, Bananas About Marketing and Perception, and author of The Courage Map, which included a forward by Richard Branson.

Franziska is regularly featured in the media including Inc. magazine, Forbes, Business Insider, Virgin Inflight Entertainment, Cosmopolitan, and many others.

And, interesting fact – on one of her recent adventures, she rode her motorcycle 12,000 kilometers from her native Switzerland to Kazakhstan along the Silk Road!



About the Book

Discover how social media can transform your business and help you attract more customers

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business.

Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to-medium-sized business. The book provides you with:

  • Effective marketing strategies to get more out of your social media efforts.
  • Systems to bring structure into your entire marketing approach.
  • Tools to make your brand irresistible across your customer touchpoints.
  • Case studies to highlight the application of the book’s principles to the real-world
  • Practical strategies you can put in place immediately to see a rapid return on investment

Perfect for busy business owners, business managers, and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

Listen to the Interview…


In this episode of Franziska’s 12,000 KM motorcycle trip from Switzerland to Kazakhstan, we learn about her accident in Tajikistan that she mentioned in the interview.


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