Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche
About the Author
Bob Regnerus is a marketing coach, author, speaker, and entrepreneur.
He is the co-founder of Feedstories, a video sales and marketing agency in Chicago. Since 1998, he has been helping his clients achieve more impact, traffic, and sales through digital media and storytelling.
Bob has served hundreds of client companies, written six books, and trained tens of thousands of individuals.
And, interesting fact: Bob has been coaching youth basketball for 35 years!
About the Book
New Customers Are Waiting…Find Them On Facebook.
Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users.
Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
Listen to the Interview…
- Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche (Amazon)
- Bob Regnerus (website)
- Bob Regnerus (LinkedIn)
- Feedstories (Bob’s agency)
- Ultimate Guide to Facebook Advertising (Bonus Material)
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Marketing Book Podcast interview)
- Breakthrough Advertising by Eugene M. Schwartz
- Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
- The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
- The Practice: Shipping Creative Work by Seth Godin (Marketing Book Podcast interview)
Gary Vaynerchuk – “The 19 Year-Old Dude Move”
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