Breakout Brands: Why Some Brands Take Off…and Others Don’t by Jared Schrieber
About the Book
If you’re trying to grow a brand, you know firsthand that it can be a complex challenge.
Short-term goals are routinely prioritized over long-term, systemic growth.
Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus.
What can you do to ignite sustainable growth?
What do winning brands do differently?
Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind.
He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
In Breakout Brands, Jared reveals the steps successful brands take to accelerate brand momentum year after year.
This new framework for brand building presents real case studies and concrete steps to get you results.
About the Author
Since graduating from MIT’s Engineering Systems Division, Jared Schrieber has been rethinking how brands harness consumer data to drive growth.
He was the founding CEO of Numerator and is the former head of products and services at Retail Solutions, two successful startups that have shaped how brands better understand their consumers and win at retail in the twenty-first century.
And, interesting facts – he lives in Budapest, Hungary, and in college was ranked 5th nationally in the javelin on the Arizona State Varsity Track & Field team!
Listen to the Interview…
- Breakout Brands: Why Some Brands Take Off…and Others Don’t by Jared Schrieber (Amazon)
- Breakout Brands (book website)
- Jared Schrieber (LinkedIn)
- Jared Schrieber (Twitter)
- Pat Tillman (Wikipedia)
- Pat Tillman Foundation
- Empirical Generalizations about Marketing Impact by Dominique M. Hanssens
- What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Business Away by Nicholas Webb (Marketing Book Podcast interview)
- How to Win Friends and Influence People by Dale Carnegie
- Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
- Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach (Marketing Book Podcast interview)
- The Elephant in the Brain: Hidden Motives in Everyday Life by Kevin Simler and Robin Hanson
P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.
Don’t know how to leave an iTunes review? It’s easy – click here for simple instructions