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Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll

Stan Phelps is a TEDx speaker, IBM Futurist, and Forbes columnist. He is the founder of, a speaking and training consultancy that helps brands to win the hearts of their customers and employees.

Stan is also the best selling author of Green Goldfish 2.0, Golden Goldfish, Blue Goldfish, Red Goldfish, Pink Goldfish, Yellow Goldfish, Silver Goldfish, and Gray Goldfish.

And, interesting fact: he is also the author of Bar Tricks, Bad Jokes & Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories!

Listen to the interview to find out how to get your FREE Purple Goldfish 2.0 MiniBük mailed to you:


Purple Goldfish Hall of Fame

Purple Goldfish Top B2B Examples


Additional Reading Recommended by Stan Phelps and Evan Carroll

  1. 99.3 Random Acts of Marketing by Drew McLellan
  2. Delivering Happiness by Tony Hsieh
  3. Domino by Linda Ireland
  4. Five Star Customer Service by Ted Coiné
  5. FREE by Chris Anderson
  6. Giftology by John Ruhlin (Marketing Book Podcast interview)
  7. Hug Your Customers by Jack Mitchell
  8. Killing Giants by Stephen Denny
  9. My Story by Stew Leonard
  10. Purple Cow by Seth Godin
  11. Talk Triggers by Jay Baer and Daniel Lemin (Marketing Book Podcast interview)
  12. The End of Business as Usual by Brian Solis
  13. The Experience Effect by Jim Joseph
  14. The Next Evolution of Marketing by Bob Gilbreath
  15. The Power of Moments by Chip and Dan Heath
  16. The Thank You Economy by Gary Vaynerchuk
  17. The Tipping Point by Malcolm Gladwell
  18. Winning the Customer by Lou Imbriano

Pat Benatar – Love Is A Battlefield (Official Video)


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