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Standout Virtual Events: How to Create an Experience That Your Audience Will Love by David Meerman Scott and Michelle Manafy

About the Author

David Meerman Scott is a marketing and business growth strategist, entrepreneur, adviser to emerging companies, author and public speaker.

He spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in a 7th edition, available in 29 languages from Albanian to Vietnamese.

His most recent Wall Street Journal best-selling book, Fanocracy: Turning Fans Into Customers and Customers Into Fans, written with his daughter Reiko, was released in early 2020 from Portfolio Penguin Random House.

David considers speaking his art. He cannot sing, dance, or play a musical instrument, but he loves to perform on a stage or at a virtual event. He’s delivered in-person events in 46 countries and on all 7 continents and has delivered presentations at hundreds of virtual events.

Standout Virtual Events is his 12th book.

And, interesting fact: David has attended 804 live music performances including 75 by the Grateful Dead!

About the Book

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.

Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible.

In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works.

Here, they offer concise, practical guidance you can quickly put into practice, including:

  • Making Connections in a Socially Distant World
  • Understanding the Purpose of Running a Virtual Event
  • Critical Differences Between In Person and Virtual Events
  • Building Audience Interaction
  • Six Key Benefits to Hosting Virtual Events
  • Format, Features, and Platform Considerations
  • Speaker Preparation for Virtual Events
  • The Business of Virtual Events
  • The Cost of Producing a Virtual Event
  • How To Run A Great Virtual Event

Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.

Listen to the Interview…


Virtual Events vs In-Person Events: How Do They Compare?


Zoom Virtual Backgrounds Are Terrible For Your Brand

New Marketing Mastery: the Online Learning Program from David Meerman Scott

David Meerman Scott – Previous Marketing Book Podcast Interviews

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