Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler and Geraint Evans
About the Author
Michelle Carvill founded the social media marketing agency Carvill Creative in 2002; its clients include the BBC, Nuffield Health, and Norbord.
She is also the author of Get Social: Social Media Strategy And Tactics For Leaders and Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business which was featured on episode 291 in August of 2020.
Michelle is a regular contributor to BBC Radio, the Institute of Directors, The Chartered Institute of Marketing and numerous magazines and trade journals as an expert in the field of social media and digital.
And this year, Michelle was cited by Thinkers360 as one of the top 100 B2B Marketers to follow
And, interesting fact – she is a yoga teacher!
About the Book
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.
Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare.
Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing.
This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization.
A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Listen to the Interview…
(Posted with permission of Tom Fishburne, The Marketoonist)
- Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler and Geraint Evans
- Carvill Creative
- Can Marketing Save the Planet? (book, blog and podcast)
- Michelle Carvill (LinkedIn)
- Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae (Marketing Book Podcast interview)
- Forks Over Knives (website)
- Greener Marketing by John Grant
- The Future We Choose: Surviving the Climate Crisis by Christiana Figueres and Tom Rivett-Carnac
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