Michael Brenner: Authors in Quarantine Getting Cocktails

Previously on The Marketing Book Podcast to discuss his book, Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life, content marketing visionary Michael Brenner joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Philadelphia area, why producing helpful content has always been effective but is exponentially more effective now, and why everything that is happening now was already happening before the pandemic. Cheers!

Mentioned in The Interview…

Michael Brenner (Marketing Insider Group)

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner (Marketing Book Podcast interview)

Mean People Suck (book website)

Research on How the Pandemic is Impacting Search Patterns (Michael Brenner on LinkedIn)

Everything That Is Happening Now Was Already Happening Before (Michael Brenner on LinkedIn)

How Should We Even Think About Marketing in Times of Fear? (Michael Brenner)

For the First Time, DoubleTree by Hilton Reveals Official Chocolate Chip Cookie Recipe so Bakers Can Create the Warm, Welcoming Treat at Home (Hilton Blog)


Every Covid-19 Commercial is Exactly the Same


The Quarantine is NOT affecting Douglas Burdett…

The Michael Brenner “”Spicy Margarita””

2 oz Tequila
1 oz Grand Marnier or Cointreau
1/2 oz simple syrup or tablespoon agave
Juice from 1 orange and 1 lime
2 slices of jalapeño.
Mix over ice. Shake a lot. Strain. Enjoy.


Pour yourself a cocktail and enjoy the conversation…

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