marketing book podcast

Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

About the Author

Dr. Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University where he held the S.C. Johnson & Son Distinguished Professorship of International Marketing.

He is the author of over 80 books, including Marketing Management, Principles of Marketing, Marketing 4.0, and Marketing 3.0.

He is ranked by The Wall Street Journal as one of the top six most influential business thinkers and he is widely regarded as the Father of Modern Marketing.

And, interesting fact – one month after this interview publishes, Dr. Kotler will be celebrating his 90th birthday!

About the Book

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

  • Artificial Intelligence for marketing automation
  • Agile marketing
  • “Segments of one” marketing
  • Contextual technology
  • Facial recognition and voice tech for marketing
  • The future of Customer Experience (CX)
  • Transmedia storytelling
  • The “Whatever-Whenever-Wherever” service delivery
  • “Everything-As-A-Service” business model
  • Internet of Things and blockchain for marketing
  • Virtual and augmented reality marketing
  • Corporate activism

Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Listen to the Interview…


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, Host of The Marketing Book Podcast.

Don’t know how to leave an iTunes review? It’s easy – click here for simple instructions.

Subscribe to the weekly Marketing Book Podcast newsletter

* indicates required

Subscribe to the weekly Marketing Book Podcast newsletter

* indicates required

Share This Post

More To Explore