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Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher

The Marketing Book Podcast: "Lean Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation” by Stan Phelps and Chuck Gallagher

About the Book

In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation.

This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experience.

The New Frontier of Competitive Advantage

As customer experience solidifies its position as the ultimate battleground for differentiation, the quest for a competitive edge becomes more challenging.

Echoing the wisdom of former GE CEO Jack Welch, the book emphasizes that true advantage lies in learning about customers more rapidly and effectively than competitors and translating these insights into swift, decisive action.

Blue Goldfish 2.0 presents a compelling argument that the fusion of knowledge and agility is no longer just aspirational; with AI, it’s entirely achievable.

This edition delves deep into how artificial intelligence, coupled with the strategic use of data and analytics, can catapult a business into unparalleled customer connection and market dominance.

The Core Principles: The 3 R’s & The 8 Types of Blue Goldfish

At the heart of Blue Goldfish 2.0 are the foundational 3 R’s:

  1. Relationship: Crafting personalization at scale.
  2. Responsiveness: Acting with speed and precision.
  3. Readiness: Anticipating customer needs before they arise.

Expanding upon these principles, the book outlines eight innovative ways businesses can harness technology, data, and AI. These eight types of Blue Goldfish showcase diverse strategies for leveraging cutting-edge tools to transform insights into impactful actions.

Are You Ready to Dive Into the Blue?

Whether you’re looking to refine your approach to customer service, overhaul your data strategy, or fully integrate AI into your operations, Blue Goldfish 2.0 offers a treasure trove of examples, techniques, and insights.

It challenges readers to ask themselves, “What’s my Blue Goldfish?”—inviting businesses of all sizes to explore how they can use info-sense to distinguish themselves in a crowded marketplace.

Dive into Blue Goldfish 2.0 to discover how to turn the dual levers of knowledge and agility into a sustainable competitive advantage, ensuring your place at the forefront of the customer experience revolution.

About the Author

Stan Phelps is a TEDx speaker, Forbes contributor, and Certified Speaking Professional who inspires leaders to think differently about their most important stakeholders.

Stan’s keynotes, workshops, and Goldfish Tank programs focus on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture.

He has spoken at over 750 events in 19 countries for Fortune 500 brands such as IBM, Target, ESPN, UPS, Ricoh, GSK, Tesco, and Citi.

He is the author of the Goldfish Series of books, each featuring a different color (blue, purple, green, golden, red, pink, yellow, gray, silver, and black)… and one fun book, Bar Tricks, Bad Jokes, And Even Worse Stories.

Earlier in his career, Stan held leadership positions at IMG, Adidas, and the PGA of America.

He was also Chief Solutions Officer at Synergy, an experiential marketing agency where he helped create larger-than-life brand experiences for brands such as KFC, M&M’s, and Starbucks, and organizations such as NASCAR, MLS, and the USTA.

And, interesting fact – he has a law degree!

Listen to the Interview…


Free Books!

As mentioned in the interview, these advance reader copies of books previously featured on the podcast are available to listeners on a first-come basis. I’m giving these away since each author sent me an autographed copy of their book after their interview.


I’ll even throw in some Marketing Book Podcast laptop stickers and bookmarks!

These copies include notations I made while preparing for each interview (including random thoughts and stupid jokes).

One book per listener. US residents only, please. Links to each interview are below.


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

Don’t know how to leave an iTunes review? It’s easy – click here for simple instructions


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