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Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi

About the Author

Joe Pulizzi is the bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

His novel, The Will to Die, was awarded “Best Suspense Book” of 2020 by the National Indie Excellence Awards.

He has founded four companies including digital content news site The Tilt as well as the Content Marketing Institute. In 2014, he received the “Lifetime Achievement Award” by the Content Council.

His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

And, interesting fact – Joe Pulizzi is now one of only two authors in The Marketing Book Podcast 5-timers Club!

About the Book

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

Do you create digital content? Well, this is the business model you’ve been looking for…

In Content Inc., Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a topic
  • Unearth an area where little competition exists (break through the clutter)
  • Choose your best channel to build your platform
  • Build long-term customer loyalty (an audience)
  • Start making money from your content
  • Expand your content into multiple channels/platforms
  • Sell your content asset or scale it into a successful business

This updated edition includes new and enhanced coverage of platforms like TikTok, Snapchat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Listen to the Interview…


Joe Pulizzi’s previous Marketing Book Podcast appearances:

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