Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss
About the Book
Friction isn’t something to be avoided.
Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value.
You’ll learn how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.
About the Author
Soon Yu is an international speaker and bestselling author on innovation and design and branding who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur. His previous book, Iconic Advantage (featured on episode 161 of The Marketing Book Podcast) won a gold medal award from Axiom Business.
Soon most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler.
Prior to that, he worked for Bain and Company, The Clorox Company, and Chiquita Brands, and he was also the founder and CEO of numerous venture-backed startups.
He frequently guest lectures at Stanford University, where he received his MBA, and was a former adjunct professor at Parsons School of Design.
And, interesting fact – he was once the lead singer in an Asian funk band!
Listen to the Interview…
- Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss (Amazon)
- Soon Yu (website)
- Soon Yu (LinkedIn)
- Soon Yu (Twitter)
- Iconic Advantage: Don’t Chase the New, Innovate the Old by Soon Yu and Dave Birss (Marketing Book Podcast interview)
- FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley (Marketing Book Podcast interview)
- What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Business Away by Nicholas Webb (Marketing Book Podcast interview)
- How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke (Marketing Book Podcast interview)
- Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott (Marketing Book Podcast interview)
- Jack Brown’s Beer and Burger Joint
- Think Again: The Power of Knowing What You Don’t Know by Adam Grant
- How to Get to Great Ideas: A system for smart, extraordinary thinking by Dave Birss
- Making Numbers Count: The Art and Science of Communicating Numbers by Chip Heath
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