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Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer

About the Book

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations.

He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Highlights include:

  • How community relates to the emotional connections developed via social media and content
  • Why demographic, technological, and societal trends favor a new community strategy
  • A new view of the ROI of community
  • How a community strategy upends traditional marketing management
  • The psychological connection between communities and brands
  • Why NFTs and the metaverse change the game for community strategy
  • Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling, and actionable blueprint for the modern brand community.

About the Author

Mark Schaefer is a globally-recognized keynote speaker, college educator, marketing consultant, and author.

His blog is one of the top marketing blogs in the world and his Marketing Companion podcast is one of the top business shows.

Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services with Schaefer Marketing Solutions.

He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.

He has advanced degrees in marketing and organization development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight for Mark was studying under Peter Drucker while earning his MBA.

And, interesting fact – Mark was popular in school, but to his parents’ dismay, teachers noted on report cards that he was the class clown! 🤡

Listen to the Interview…


Mark Schaefer’s Previous Marketing Book Podcast Interviews


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